Summary
- Enhance Korek brand visibility.
- Brand building activities, messages to consumers.
- PR and CSR activities.
- Plan and execute all digital marketing.
- Media related activities, relationship with media partners.
- Oversee creativity process of Korek.
- Work with Product Marketing to design and execute 360 campaigns for new products.
Key Responsibilities
- Build and manage the communication teams to be able to achieve the planned targets.
- Improve Korek Brand in all Iraq continue the evolution of the market share gain according to Budget.
- Measure: Awareness and impact of marketing communications (research).
- Media reach implementation and quick adaptation if needed.
- Maximize market reach by building the right communication medium, press radio Outdoor and TV, digital allowing flexibly and reduced time to market.
- Improve media planning and monitoring to ensure best use of budget.
- Put in place the yearly plan for Events and Sponsorships and manage its budget.
- Manage media mix efficiently to get the best exposure for Korek brand and messages, and priorities investment according to business objectives.
- Strongly manage the relation with the communication agency to maximize the outcome and effective time to market.
- Manage the market segments launched from communication perspective.
- Handle the creative, design and production of promotional material, merchandising and printing BTL.
- Handle the Corporate communication.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs.
- Other duties assigned.
Competencies
- Experience working with diverse team.
- Ability to work under pressure and tight deadlines.
- Strong analytical capabilities.
- Conceptual Ability: Deals effectively with not just concrete, tangible issues but with abstract, conceptual matters.
- Creativity: Generates new approaches to problems or innovations to established best practices.
- Shows imagination.
- Resourcefulness/ Initiative: Passionately finds ways over, around, or through
- Barriers to success.
- Achieves results despite lack of resources. Goes beyond the call of duty. Shows bias for action.
- A results- oriented (doer).
- Communications - Oral: Communicates well one on one, in small groups and public speaking.
Fluent, quick on feet, command of language. Keep people informed.
- Communications - Written: Writes clear, precise, well-organized documents using appropriate vocabulary, grammar & word usage.
- Vision: Provides clear, credible vision and strategy.
- Team Player: Reaches out to peers. Overcomes we-they. Approachable. Leads peers to do what is best for company.
- Minimum 3 years of extensive experience in branding, communication and advertising.
- Good understanding of Iraqi and Kurdish market and culture.
Work Experience
7-10 years of work experience in relevant field.
Education
Bachelor or Master in Business, Marketing, Cultural Studies, or Advertising.
Language
- English (required)
- Arabic (required)
- Kurdish (required)