Summary

Controlling Marketing Strategy to achieve market share and profitability goals for either a specific industry, product or line of business. Candidates being considered should come from a Mobile Operator, with preferably Marketing C level position with experience in Branding, Products, Pricing, and Marcoms. Strong B2C and B2B experience with a proven track record of successfully delivering high value projects is essential.

Key Responsibilities

  • Responsibility for marketing strategy, long - term subscriber acquisition & retention programs.
  • Development, launch and optimization of all subscriber basic and value-added products & services.
  • Managing Capex and Opex budgets for the Department.
  • Formulating and recommending appropriate marketing policies and strategies from market intelligence and research projections.
  • Implementing and monitoring the progress of marketing plans and advertising campaigns.
  • Preparing and updating market budgets, regularly reporting on performance against target and providing variance analyses and revised projections.
  • Effectively cascading strategic goals and objectives to divisional teams and supporting units.
  • Articulation of the Company’s marketing strategy in-line with overall organizational objectives.
  • Development of unique value propositions, and business partnerships, that increases brand awareness, customer loyalty and sales volumes.
  • Strengthening of the teams’ capacity to develop and implement strategies in line with the company’s objectives.
  • Provision of overall leadership, direction and guidance for the organization’s marketing operations and activities.
  • Collaboration with Executive management and other key stakeholders in developing initiatives that enhance growth for the company.

 

External Contacts: 
Advertising Agencies, Media, Public Relations Firms, Market Research Firms, Government Officials, other Key stakeholders.

 

Competencies

  • Experience of acquiring more customers but with a plan for sustained revenue with controlled churn.
  • Excellent revenue generation experience.
  • Excellent customer acquisition & retention experience.
  • Excellent Team Building and leadership skills –across long distances and experience in leading diverse multinational teams.
  • Good knowledge of the special needs of the GSM and Mobile Data industry group and knowledge of the product's competitive strengths/potentials.
  • Strong analytical capabilities, ability to interpret and maximize the use of sophisticated market research data.
  • Generates new approaches to problems or innovations to established best practices.
  • Excellent communication skills. Communicates well one on one, in small groups and public speaking.
  • Training / Development / Coaching: Actively & successfully trains (national) staff.
  • Coaches & develops for promotion into position where they succeed. People builder.
  • Vision: Provides clear, credible vision and strategy.
  • Understanding of local, national culture and market.
  • Proven track record with leading Mobile Telco operator in preferably Middle East/developing countries.
  • Preferably CMO or CCO experience with a large subscriber base (5 million subs +) mobile operator (NOT A VENDOR) with 2G, 3G and 4G, LTE.
  • Track record of leading a sizeable team and excellent communication and presentation skills.

 

 

Work Experience

Education

Masters Engineering, Business, or Marketing.

Language

  • English (required)
  • Kurdish (preferred)
  • Arabic (preferred)

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