Summary

Responsible for the design & implementation of all BTL campaigns to achieve the target revenue. Reducing churn by proactive and reactive strategies to achieve the target churn KPI set by the management. Design and implement loyalty and retention programs for all segments.

Key Responsibilities

  • Responsible for development of Customer Value Management (CVM) strategy and its execution for Prepaid & Postpaid segments.
  • Primary responsibility of managing, dormancy, retention, loyalty and campaign management to do up selling/cross-selling to the consumer segment against penetration/revenue targets set by management.
  • End-to-End campaign management for all major segments.
  • Solid proven experience in designing end-to-end customer lifecycle campaigns using Campaign Management System.
  • Fully in charge of designing loyalty programs for all segments.
  • Responsible for meeting the company’s monthly churn targets.
  • Dormancy projections and predictive analytic models for churn detection.
  • Devising customer acquisition, usage enhancement, retention & win-back strategies for Marketing.
  • Devising proactive and reactive strategies for reducing gross churn & improving quality of sales.
  • Responsible for meeting prepaid revenue & churn KPIs set by management.

Competencies

  • Strong knowledge of the telecom sector, analytics, campaign management tools & techniques.
  • Ability to understand and execute the measurement of results and act appropriately to improve efforts.
  • Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.
  • Good knowledge of MS Office applications like Excel, Word, PowerPoint etc.
  • Strong Analytical & problem solving skills.
  • Strong interpersonal communication skills.
  • 8 years of experience in Telecom (CVM/Business Intelligence/Business Analytics).
  • Diverse experience in different markets & GSM operators.
  • Extensive experience in commercial operation and strategy side.
  • Strong analytical, planning & team management skills, proven record on exceeding KPIs on key roles & projects in areas of consumer voice & data, VAS services, churn, loyalty and retention.
  • Master of Science or MBA degree is preferred.

Work Experience

Education

Bachelor a relevant field.

Language

  • English (required)
  • Kurdish (required)
  • Arabic (preferred)

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